Writing for Today's Business

Writing to engage people with information in a mobile-driven, social-media impacted world.

  • Understand the principles of good writing.
  • Learn strategies for understanding and engaging your audience/s.
  • Apply practical approaches for writing across a range of contexts.
  • What is covered in the course?

    • Principles of good writing.
    • How knowing your audiences shows you what to write.
    • Writing for how people read.
    • Making the most of your first ten seconds of attention.
    • Writing for messaging: emails and correspondence.
    • Writing for publications: brochures, handouts and flyers.
    • Writing for online contexts.
  • Should I attend?

    This course is designed for professionals looking to enhance their writing skills, with particular emphasis on writing for ‘mobile audiences’.

  • How will I benefit?

    You will gain:

    • an understanding of the principles of good writing
    • tools to help you understand your audience
    • writing strategies for how people read across platforms and contexts
    • effective approaches for gaining and keeping attention on your messages
    • practical techniques for effective writing in different contexts – from planning and drafting to editing and proof-reading.

  • How will my organisation benefit?

    Your organisation will gain an individual with:

    • an understanding of the fundamentals of strategy development
    • a process for analysing your current organisation’s internal strengths and weaknesses, and its external opportunities and threats
    • knowledge on how to apply a systematic approach to developing strategic goals and objectives.

    Need customised training for your organisation?

    Contact our team to discuss customising this course to meet your needs.


  • AQF Equivalence, Articulation Pathways CPD Points and Certification

    • You will receive a soft copy University of Adelaide Certificate of Completion.
    • This PACE course may contribute to earning Continuing Professional Development (CPD) points or credit. Many professional associations accredit CPD at a standard rate of 1 hour of professional development / learning = 1 CPD point. This should be used as a guide only and confirmation should be sought from your accrediting body prior to registration in any PACE course or program.

What will I receive as part of this course?

  • Printed course book and materials (PDF copy for tablet on request)
  • Certificate of Completion and training record
  • Refreshments during the day, including a light lunch on full day courses

What should I bring to the course?

Our courses are designed to be work-related and interactive. Please bring current workplace examples related to this topic for use on the day.

What further development can I do?

We recommend Business Writing Essentials or Writing for the Web and Social Media.

Want to do this course online?

Writing for Today's Business Online.

Available course dates:

No dates for this course are currently being offered. Please register your interest for future dates by emailing pace@adelaide.edu.au