Writing for Today's Business

• Principles of good writing.
• How knowing your audiences shows you what to write.
• Writing for how people read.
• Making the most of your first ten seconds of attention.
• Writing for messaging: emails and correspondence.
• Writing for publications: brochures, handouts and flyers.
• Writing for online contexts.

This course is designed for professionals looking to enhance their writing skills, with particular emphasis on writing for ‘mobile audiences’.

You will gain:

• an understanding of the principles of good writing
• tools to help you understand your audience
• writing strategies for how people read across platforms and contexts
• effective approaches for gaining and keeping attention on your messages
• practical techniques for effective writing in different contexts – from planning and drafting to editing and proof-reading.

Your organisation will gain an individual with:

• an understanding of the fundamentals of strategy development
• a process for analysing your current organisation’s internal strengths and weaknesses, and its external opportunities and threats
• knowledge on how to apply a systematic approach to developing strategic goals and objectives.

• You will receive a soft copy University of Adelaide Certificate of Completion.
• This PACE course may contribute to earning Continuing Professional Development (CPD) points or credit. Many professional associations accredit CPD at a standard rate of 1 hour of professional development / learning = 1 CPD point. This should be used as a guide only and confirmation should be sought from your accrediting body prior to registration in any PACE course or program.