Writing for the Web and Social Media

Ensure your online messages are not just read but received, as your writing improves to tackle the challenges of an online world.

  • Understand how to write for an audience online.
  • Appreciate the principles of good online writing.
  • Gain skills in interpreting features into benefits.
  • Develop a bank of ideas for writing in four separate online media.
  • Understand how to evaluate writing.
  • What is covered in the course?

    • Identifying your audiences.
    • Principles of good writing.
    • Writing benefits v features.
    • Nuts and bolts of web writing.
    • Writing for web.
    • Writing for emarketing and enewsletters.
    • Writing for blogs.
    • Writing for social media.
    • Evaluating your writing.
  • Should I attend?

    Ideal for professionals at any level who are writing web and social media content for work.

  • How will I benefit?

    With a strong emphasis on the audience, this program will guide you in understanding the principles of good writing and how to apply this to web and social media mediums. You will benefit from a range of useful hints and tips from our industry expert to keep your audience engaged!

  • How will my organisation benefit?

    A better web site, more targeted social media and eNewsletters that generate higher responses then they currently do.

    Need customised training for your organisation?

    Contact our team to discuss customising this course to meet your needs.


  • AQF Equivalence, Articulation Pathways CPD Points and Certification

    • You will receive a soft copy University of Adelaide Certificate of Completion.
    • This PACE course may contribute to earning Continuing Professional Development (CPD) points or credit. Many professional associations accredit CPD at a standard rate of 1 hour of professional development / learning = 1 CPD point. This should be used as a guide only and confirmation should be sought from your accrediting body prior to registration in any PACE course or program.
The practical advice and tools to use to write more effectively. I'm looking forward to putting them into practice!past participant

What will I receive as part of this course?

  • Printed course book and materials (PDF copy for tablet on request)
  • Certificate of Completion and training record
  • Refreshments during the day, including a light lunch on full day courses

What should I bring to the course?

Our courses are designed to be work-related and interactive. Please bring current workplace examples related to this topic for use on the day.

What further development can I do?

We recommend Developing Your Social Media Strategy.

Want to do this course online?

Writing for the Web and Social Media Online.

Available course dates:

No dates for this course are currently being offered. Please register your interest for future dates by emailing pace@adelaide.edu.au