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Writing for the Web and Social Media

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  • Current: Writing for the Web and Social Media

Ensure your online messages are not just read but received, as your writing improves to tackle the challenges of an online world.

  • Understand how to write for an audience online.
  • Appreciate the principles of good online writing.
  • Gain skills in interpreting features into benefits.
  • Develop a bank of ideas for writing in four separate online media.
  • Understand how to evaluate writing.
    Expand

  • What is covered in the course?
    • Identifying your audiences.
    • Principles of good writing.
    • Writing benefits v features.
    • Nuts and bolts of web writing.
    • Writing for web.
    • Writing for emarketing and enewsletters.
    • Writing for blogs.
    • Writing for social media.
    • Evaluating your writing.

  • Should I attend?

    Ideal for professionals at any level who are writing web and social media content for work.

  • How will I benefit?

    With a strong emphasis on the audience, this program will guide you in understanding the principles of good writing and how to apply this to web and social media mediums. You will benefit from a range of useful hints and tips from our industry expert to keep your audience engaged!

  • How will my organisation benefit?

    A better web site, more targeted social media and eNewsletters that generate higher responses then they currently do.

    Need customised training for your organisation?

    Contact our team to discuss customising this course to meet your needs.

    CONTACT US GET A QUOTE FIND OUT MORE

  • AQF Equivalence, Articulation Pathways CPD Points and Certification
    • You will receive a soft copy University of Adelaide Certificate of Completion.
    • This PACE course may contribute to earning Continuing Professional Development (CPD) points or credit. Many professional associations accredit CPD at a standard rate of 1 hour of professional development / learning = 1 CPD point. This should be used as a guide only and confirmation should be sought from your accrediting body prior to registration in any PACE course or program.
The practical advice and tools to use to write more effectively. I'm looking forward to putting them into practice!past participant

What will I receive as part of this course?

  • Printed course book and materials (PDF copy for tablet on request)
  • Certificate of Completion and training record
  • Refreshments during the day, including a light lunch on full day courses

What should I bring to the course?

Our courses are designed to be work-related and interactive. Please bring current workplace examples related to this topic for use on the day.

What further development can I do?

We recommend Developing Your Social Media Strategy.

Want to do this course online?

Writing for the Web and Social Media Online.

Available course dates:

  • Thursday 26 May, 2022 (9.00am - 4.30pm)

    Course Start Date: Thursday 26 May, 2022 (9.00am - 4.30pm)
    Location: L 7, 10 Pulteney St. Adelaide
    Instructor(s):
    David Rawlings BA (Journalism)

    David is an online professional who has been working on the web for nearly 20 years. He has experience with more than 1500 web sites and is a seasoned presenter, delivering workshops and lectures in online communication, writing for the web and social media strategy and creative. He was formerly the online editor of one of Adelaide’s most visited web sites – the University of Adelaide. He has worked in communication in roles as a senior PR consultant, online consultant and copyeditor with local and national businesses. He is also an experienced trainer in the web, social media and communication. He has been an international lecturer in online communication in South-East Asia since 2001 and is a regular guest lecturer at the University of South Australia in public relations, writing for social media and the web and online communication. David is also the author of two books on social media strategy in education and small enterprise. David’s workshops are dynamic, informative and will provide a hands-on experience for anyone working in online communication.

    Schedule number: 8014
    Required fees: Price
    Registration (GST Free)$660.00
    Register yourself and pay online Register yourself and request an invoice Register others or a group Register UOA Staff

PACE

Professional and Continuing Education

Address

Level 7, 10 Pulteney Street
The University Of Adelaide
South Australia 5005
Australia

Call us

+61 8 8313 3268

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  • Authorised by: General Manager, PACE
  • Maintained by: Web Maintainer, PACE
  • Last updated: 7 Dec 2021