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Writing for Today's Business

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  • Online Short Courses
  • Current: Writing for Today's Business

Writing to engage people with information in a mobile-driven, social-media impacted world.

  • Understand the principles of good writing.
  • Learn strategies for understanding and engaging your audience/s.
  • Apply practical approaches for writing across a range of contexts.
    Expand

  • What is covered in the course?
    • Principles of good writing.
    • How knowing your audiences shows you what to write.
    • Writing for how people read.
    • Making the most of your first ten seconds of attention.
    • Writing for messaging: emails and correspondence.
    • Writing for publications: brochures, handouts and flyers.
    • Writing for online contexts.

  • Should I attend?

    This course is designed for professionals looking to enhance their writing skills, with particular emphasis on writing for ‘mobile audiences’.

  • How will I benefit?

    You will gain:

    • an understanding of the principles of good writing
    • tools to help you understand your audience
    • writing strategies for how people read across platforms and contexts
    • effective approaches for gaining and keeping attention on your messages
    • practical techniques for effective writing in different contexts – from planning and drafting to editing and proof-reading.
     

  • How will my organisation benefit?

    Your organisation will gain an individual with:

    • an understanding of the fundamentals of strategy development
    • a process for analysing your current organisation’s internal strengths and weaknesses, and its external opportunities and threats
    • knowledge on how to apply a systematic approach to developing strategic goals and objectives.

    Need customised training for your organisation?

    Contact our team to discuss customising this course to meet your needs.

    CONTACT US GET A QUOTE FIND OUT MORE

  • AQF Equivalence, Articulation Pathways CPD Points and Certification
    • You will receive a soft copy University of Adelaide Certificate of Completion.
    • This PACE course may contribute to earning Continuing Professional Development (CPD) points or credit. Many professional associations accredit CPD at a standard rate of 1 hour of professional development / learning = 1 CPD point. This should be used as a guide only and confirmation should be sought from your accrediting body prior to registration in any PACE course or program.

Enter our online learning space

Your course will be delivered via our virtual learning platform and includes the following:

  • access to online course materials and activities 1 week prior to live virtual learning session
  • online support and interaction with your facilitator and course coordinator
  • live virtual learning sessions with your facilitator
  • further self-learning resources to embed your learning
  • post course evaluation.

You will need:

  • computer or tablet
  • web browser Chrome or Firefox to view your course online
  • webcam, headphones and microphone
  • internet connection (broadband or 4G minimum)
  • notepaper and pen
  • a willingness to participate and engage with the instructor and other course participants
  • PACE courses are conducted in English. You are required to meet the University of Adelaide’s Minimum English Language Requirements, of IELTS Level 6.5 in all bands, in order to complete your short course enrolment.

Available course dates:

 

  • Tuesday 9 + 16 March 2021 (1.00pm - 3.00pm ACST)

    Course Start Date: Tuesday 9 + 16 March 2021 (1.00pm - 3.00pm ACST)
    Session Information:
    Tuesday 9 March 2021; 1.00pm - 3.00pm (ACST) - live virtual learning session 1
    Tuesday 16 March 2021; 1.00pm - 3.00pm (ACST) - live virtual learning session 2
    (Access to online course activities open 1 week prior to first live virtual learning session)
    Instructor(s):
    David Rawlings BA (Journalism)

    David is an online professional who has been working on the web for nearly 20 years. He has experience with more than 1500 web sites and is a seasoned presenter, delivering workshops and lectures in online communication, writing for the web and social media strategy and creative. He was formerly the online editor of one of Adelaide’s most visited web sites – the University of Adelaide. He has worked in communication in roles as a senior PR consultant, online consultant and copyeditor with local and national businesses. He is also an experienced trainer in the web, social media and communication. He has been an international lecturer in online communication in South-East Asia since 2001 and is a regular guest lecturer at the University of South Australia in public relations, writing for social media and the web and online communication. David is also the author of two books on social media strategy in education and small enterprise. David’s workshops are dynamic, informative and will provide a hands-on experience for anyone working in online communication.

    Schedule number: 7537
    Required fees: Price
    Registration (GST Free)$595.00
    REGISTER YOURSELF AND PAY ONLINE Register yourself and request an invoice Register others or a group REGISTER UOA STAFF

PACE

Professional and Continuing Education

Address

Level 7, 10 Pulteney Street
THE UNIVERSITY OF ADELAIDE
SA 5005 AUSTRALIA

Contact

Phone: +61 8 8313 3268
pace@adelaide.edu.au

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  • Authorised by: General Manager, PACE
  • Maintained by: Web Maintainer, PACE
  • Last updated: 10 Dec 2020