Business Writing Essentials

Precise, persuasive, powerful: Business writing essentials

Whether you want to increase sales, sway sponsors, or encourage colleagues to consider a new perspective—effective communication is crucial.

Are you losing credibility through slapdash sentences, or boring audiences with longwinded language? In business, strong writing is the hallmark of professionalism and essential to standing out. This course will teach you the art of simplicity—improving your powers of persuasion and increasing overall impact. You will learn to structure documents for maximum effect, create memorable key messages, capture readers’ attention, encourage agreement, and incite action. Ideal for experienced professionals working on high-level communication, you’ll see just how much better your approach can be.

    Expand
  • What is covered in the course?

    • What does clear, precise, and influential writing look like in my field?
    • How can I keep my own communications succinct?
    • What tools will help me develop engaging and memorable messaging?
    • How can I use structure to improve audience reception?
    • What strategies will capture my target audiences’ attention?
    • How should I edit my content for persuasive impact?
    • What practical techniques will ensure agreement and action?
    • How can this knowledge be applied to advanced writing challenges?
  • Should I attend?

    Ideal for experienced professionals working on high level communication and wanting to sharpen the quality of their written work.

  • How will I benefit?

    This course is all about ‘action learning’. To make it as practical as possible, you’ll be encouraged to bring samples of your own business writing into sessions. This will ensure your learning is relevant to your role and have a direct positive impact on your current output. You will leave with a formidable toolkit of techniques, ready to tackle writing challenges of all kinds.

  • How will my organisation benefit?

    Your workplace will gain a business writer with highly developed capabilities, all set to apply newfound expertise to upcoming projects. You’ll also be able to share new strategies and tools with colleagues—improving communication, collaboration, and business outcomes across the board.

    Need customised training for your organisation?

    Contact our team to discuss customising this course to meet your needs.

    CONTACT US GET A QUOTE FIND OUT MORE

  • AQF Equivalence, Articulation Pathways CPD Points and Certification

    • You will receive a soft copy University of Adelaide Certificate of Completion.
    • This PACE course may contribute to earning Continuing Professional Development (CPD) points or credit. Many professional associations accredit CPD at a standard rate of 1 hour of professional development / learning = 1 CPD point. This should be used as a guide only and confirmation should be sought from your accrediting body prior to registration in any PACE course or program.
The way he presented made it easy to understand the process, the examples were easy to understand.past participant

Enter our online learning space

Your course will be delivered via our virtual learning platform and includes the following:

  • access to online course materials and activities 1 week prior to live virtual learning session
  • online support and interaction with your facilitator and course coordinator
  • live virtual learning sessions with your facilitator
  • further self-learning resources to embed your learning
  • post course evaluation.

You will need:

  • computer or tablet
  • web browser Chrome or Firefox to view your course online
  • webcam, headphones and microphone
  • internet connection (broadband or 4G minimum)
  • notepaper and pen
  • a willingness to participate and engage with the instructor and other course participants
  • if your first language is not English, you must be equipped to demonstrate English Language Proficiency throughout your short course enrolment at a minimum IELTS Level 6.5 in all bands in line with the University of Adelaide’s Minimum English Language Requirements.

Available course dates:

  • Wednesday 21 September and Wednesday 5 October, 2022 (1.00pm - 3.00pm ACST)

    Course Start Date: Wednesday 21 September and Wednesday 5 October, 2022 (1.00pm - 3.00pm ACST)
    Session Information:
    Wednesday 21 September 2022; 1.00pm - 3.00pm (ACST) - live virtual learning session 1
    Wednesday 5 October 2022; 1.00pm - 3.00pm (ACST) - live virtual learning session 2
    (Access to online course activities open/sent 1 week prior to first live virtual learning session)
    Location: Online
    Instructor(s):
    Gary Edwards LLB (Hons) CSP

    Gary is a corporate trainer, facilitator and coach, who specialises in helping business people to improve their performance by showing them how to communicate more effectively in critical situations: leadership, workplace culture, teams, sales, negotiation, conflict resolution and customer service. A former lawyer and trained mediator, Gary has over 20 years’ experience in education and consulting in the public and private sectors and in vocational training and higher education, as well as working as a researcher in workplace learning, change management and professional performance. He is a Certified Speaking Professional (CSP) – an internationally recognised level of certification from Professional Speakers Australia (PSA), the peak body for professional speakers in Australia. Less than 150 people in Australia hold the CSP designation. Gary is also an accredited Workplace Trainer and Assessor. Gary’s teaching approach is based on his twin beliefs that being able to work in collaboration with others is the key to personal and organisational success, and that it is the quality of the conversations that we have every day with other people that determines the level of that success. In delivering his programs he focuses on providing practical strategies and tools: the emphasis is on “how to do it”, not just “what to do”.

    Schedule number: 7987
    Required fees: Price
    Registration (GST Free)$630.00
    Register UoA Staff

    Need to register a group or request an invoice for a business or organisation? Register here.