Writing for the Web and Social Media

Ensure your online messages are not just read but received, as your writing improves to tackle the challenges of an online world.

  • Understand how to write for an audience online.
  • Appreciate the principles of good online writing.
  • Gain skills in interpreting features into benefits.
  • Develop a bank of ideas for writing in four separate online media.
  • Understand how to evaluate writing.
  • What is covered in the course?

    • Identifying your audiences.
    • Principles of good writing.
    • Writing benefits v features.
    • Nuts and bolts of web writing.
    • Writing for web.
    • Writing for emarketing and enewsletters.
    • Writing for blogs.
    • Writing for social media.
    • Evaluating your writing.
  • Should I attend?

    Ideal for professionals at any level who are writing web and social media content for work.

  • How will I benefit?

    With a strong emphasis on the audience, this program will guide you in understanding the principles of good writing and how to apply this to web and social media mediums. You will benefit from a range of useful hints and tips from our industry expert to keep your audience engaged!

  • How will my organisation benefit?

    A better web site, more targeted social media and eNewsletters that generate higher responses then they currently do.

    Need customised training for your organisation?

    Contact our team to discuss customising this course to meet your needs.


  • AQF Equivalence, Articulation Pathways CPD Points and Certification

    • You will receive a soft copy University of Adelaide Certificate of Completion.
    • This PACE course may contribute to earning Continuing Professional Development (CPD) points or credit. Many professional associations accredit CPD at a standard rate of 1 hour of professional development / learning = 1 CPD point. This should be used as a guide only and confirmation should be sought from your accrediting body prior to registration in any PACE course or program.
The practical advice and tools to use to write more effectively. I'm looking forward to putting them into practice!past participant

Enter our online learning space

Your course will be delivered via our virtual learning platform and includes the following:

  • access to online course materials and activities 1 week prior to live virtual learning session
  • online support and interaction with your facilitator and course coordinator
  • live virtual learning sessions with your facilitator
  • further self-learning resources to embed your learning
  • post course evaluation.

You will need:

  • computer or tablet
  • web browser Chrome or Firefox to view your course online
  • webcam, headphones and microphone
  • internet connection (broadband or 4G minimum)
  • notepaper and pen
  • a willingness to participate and engage with the instructor and other course participants
  • PACE courses are conducted in English. You are required to meet the University of Adelaide’s Minimum English Language Requirements, of IELTS Level 6.5 in all bands, in order to complete your short course enrolment.

Available course dates:


No dates for this course are currently being offered. Please register your interest for future dates by emailing pace@adelaide.edu.au