Writing for the Web and Social Media

• Identifying your audiences.
• Principles of good writing.
• Writing benefits v features.
• Nuts and bolts of web writing.
• Writing for web.
• Writing for emarketing and enewsletters.
• Writing for blogs.
• Writing for social media.
• Evaluating your writing.

Ideal for professionals at any level who are writing web and social media content for work.

With a strong emphasis on the audience, this program will guide you in understanding the principles of good writing and how to apply this to web and social media mediums. You will benefit from a range of useful hints and tips from our industry expert to keep your audience engaged!

A better web site, more targeted social media and eNewsletters that generate higher responses then they currently do.

• You will receive a soft copy University of Adelaide Certificate of Completion.
• This PACE course may contribute to earning Continuing Professional Development (CPD) points or credit. Many professional associations accredit CPD at a standard rate of 1 hour of professional development / learning = 1 CPD point. This should be used as a guide only and confirmation should be sought from your accrediting body prior to registration in any PACE course or program.