Strategic Storytelling

Establish credibility, explain the complex, trigger emotional connections and move people to action through strategically used stories.

  • Clarify your objective(s) and select the right stories to match.
  • Better understand your audience: their needs and motivation.
  • Tailor your storytelling message to achieve outcomes.
  • Use stories to increase your credibility and connection.
  • Bring facts and figures to life.
  • Develop and practice storytelling techniques.
  • What is covered in the course?

    • Increasing engagement with stories - why ‘telling is not selling (or connecting)’.
    • How stories engage us emotionally and bring facts and figures to life.
    • What makes a good corporate story and where to find them.
    • Weaving in your own personal stories to increase your credibility.
    • How to modify stories to time and context: The Grab, The Pitch, The Presentation.
    • Storytelling models and how to apply them.
  • Should I attend?

    This workshop is ideal for current and emerging leaders, change managers, salespeople, entrepreneurs and professionals who need to be able to persuade and move people to action.

  • How will I benefit?

    Filled with practical and insightful models, tools and techniques, this intensive workshop will enable you to harness the art and power of storytelling at work.

  • How will my organisation benefit?

    You will unlock powerful stories that will help to connect people to ideas, projects, and change.

    Your organisation will gain an individual who can better represent their business and reinforce its key points of difference.

    Need customised training for your organisation?

    Contact our team to discuss customising this course to meet your needs.


  • AQF Equivalence, Articulation Pathways CPD Points and Certification

    • You will receive a soft copy University of Adelaide Certificate of Completion.
    • This PACE course may contribute to earning Continuing Professional Development (CPD) points or credit. Many professional associations accredit CPD at a standard rate of 1 hour of professional development / learning = 1 CPD point. This should be used as a guide only and confirmation should be sought from your accrediting body prior to registration in any PACE course or program.

What will I receive as part of this course?

  • Printed course book and materials (PDF copy for tablet on request)
  • Certificate of Completion and training record
  • Refreshments during the day, including a light lunch on full day courses

What should I bring to the course?

Our courses are designed to be work-related and interactive. Please bring current workplace examples related to this topic for use on the day.

What further development can I do?

We recommend Confident and Persuasive Presentations.

Available course dates:

No dates for this course are currently being offered. Please register your interest for future dates by emailing